The future is green. Are you?
Being green can lower operational costs and position you to capture market opportunity.
IBM believes environmental sustainability and profitability go hand in hand. Businesses, both large and small, that fail to tackle their present inefficiencies in IT are likely to see spiralling energy costs, draining profits and impacts upon brand image. On the other hand, businesses that see corporate social responsibility as a competitive differentiator can benefit from lower operational costs and increased appeal to consumers, employees and investors.
IBM is investing heavily in making its technology more efficient, less costly to run and less damaging to the environment than ever before. In 2007 IBM announced the 'Big Green' initiative - US$1B invested each year to accelerate green technologies and services, building a roadmap of solutions to enable our clients to address the IT energy crisis.
Equally, IBM is using lessons learnt internally, leveraging over three decades of environmental policy, to advise its clients on ways to help restructure their business activities and reduce their overall carbon footprint.
By offering greener options in technology and applying them equally to its own operations IBM aims to take a position of leadership in the promotion of sustainable and profitable business.
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