The fourth series of the SOA Highway Portal breakfasts examines the all-important Web experience that you are delivering to your customers. It should enhance customer loyalty and satisfaction, as well as influence revenue. The Web experience you deliver to your employees should provide continuous opportunities for improving their productivity. WebSphere Portal provides you the means to infuse the latest technologies for competitive advantage and exceptional user interactions, exceeding user expectations.

Quickly create rich, more responsive Web user interfaces including support for Web 2.0. Respond rapidly to new business opportunities with faster, easier and more flexible reuse of Web-based assets and your existing IT investments, to realise new value and incremental ROI.

Leading expert Pamela P. Chandor, Global Sales Director of IBM Portal and Web Interaction Software, will review the latest innovations from the market's leading portal provider - positioned in the Leaders Quadrant and Gartner Magic Quadrant for Horizontal Portals 2007 for the 6th year. In addition, we'll show how the world's top companies are leveraging it to be more successful, and explore how you can use SOA to help increase the speed and accuracy of decision making by giving people the information they need from the most reliable sources, 'in context' and at the right time.