Case studies
Asia Aluminum Holdings Limited enters the internet ERA announced the lanuch of i-Metal.com
Asia Aluminum Holdings Limited announced plans for a truly one-stop metal exchange serving the non-ferrous metal
industry in the world. The metal exchange website presents a unique opportunity for the Company to launch
e-commerce for trading non-ferrous metals.
The Company will deliver a suite of comprehensive services encompassing both spot and futures trading through its
website - i-metal.com. Targeting to be the leading metal exchange providing comprehensive services right after
its official launch in May, i-metal.com will offer a business-to-business online platform for both spot and
futures trading.
The spot business will be divided into primary metals market (ingots), end product market and scraps market. The
futures business includes online futures trading of the non-ferrous metals market on the Shanghai Futures
Exchange.
Reputable organizations in the international metal markets, including "Transworld", "LG",
Gerald Metal and "Refco", have shown their intention to invest and participate in i-metal.com, giving
impeccable support to the Company.
The Company maintains close ties with key organizations of the non-ferrous metals market industry. Exclusive
arrangements and technology developments have been reached with different key organizations, including
interfacing technology with the Shanghai Futures Exchange's trading and clearing systems. Also, a non-credit
card based bank payment settlement system in China has been established with the Industrial and Commercial Bank
of China. These exclusive arrangements would be a major competitive advantage for the Company.
i-metal.com has already teamed up with Shanghai Futures Exchange, Shenzhen Jinzhonxun Information Technology, and
international wire services to provide updated market information and research reports to its members.
i-metal.com would have the majority of its initial operations in Nanhai, the aluminum trading center in China. It
provides much needed e-commerce services to a broad spectrum of small to medium manufacturers in Nanhai City. The
operation flows of the business are designed to be secured and easy to use.
Arthur Andersen is responsible for the project management and operations while IBM Greater China Group supplies
the software and hardware platforms.
Commenting on the Company's latest venture, Mr. Micael Tse, Vice Chairman and Managing Director of the
Company said, "i-metal.com signifies the Company evolution into the era of technology based
transformation."
He continued, "Today small-to-medium sized enterprises have immense need to put their trading and business
online. However, most of them are limited by the initial investment cost and technical support required.
i-metal.com would remove geographic barriers and the limitations on the participant's size. It is set to
become the preferred venue of business for the international non-ferrous metals community, enterprises large and
small."
With its profit making target in the end of 2000, i-metal.com is expected to generate revenues mainly from
trading commission and other value-added services. However, membership fees and advertising will contribute to
the revenue mix.
The turnover for the business comprises net commission and service charges from the spot and futures markets,
service charges from logistics services, bonded warehouse, membership fees, virtual shop rental and advertising
income. Based on the targeted membership base and market share, the business will turn profitable during its
first year of operation, and is expected to grow exponentially for the next few years.
The business would be ready to launch electronic services for trading for the Shanghai Futures Exchange in May
2000 including all key non-ferrous metals (aluminum, copper, zinc, nickel and lead). The spot market services for
aluminum, copper, zinc, nickel and stainless steel would become operational in June 2000. The spot markets
services for aluminum end products and scrap would become available by the end of 2000. The membership uptake
would be 80 paid members at launch, growing to 200 by end of 2000.
Mr. Tse continued, "Facing the rapid development of the Internet, our Directors identify e-commerce as the
definitive development direction. i-metal.com envisions itself as the main venue of activities for the
non-ferrous metals business community, first among China, gradually extending to the global community
encompassing all non-ferrous metals markets. It targets to become the standard e-commerce platform for the
non-ferrous metals industry. It aims to provide comprehensive services to the non-ferrous metals business
community, from information exchange, to e-trading, logistics, warehouse, custom and tax support."
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