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Case studies
Sony Corporation of Hong Kong
Sony Corporation of Hong Kong, Limited is the sales and distribution
arm of Sony Corporation in Hong Kong. Sony's products are divided into
two categories. One category includes consumer products such as
Playstation, Walkmans, and a variety of mobile phones. The other
category includes professional Audio/Visual technologies that are being
sold to production houses. Sony operates five Sony Pro Shops and a
customer service center in Hong Kong.
In the past, Sony's Web site was hosted by an ISP and did not provide
the level of control Sony wanted with regard to e-business. Sony wants
to have its own Web server system that would allow it to easily and more
frequently update contents, as well as to collect useful business
intelligence about its customers.
With IBM's e-business solutions, Sony now can offer Web site access
to outsiders 24 hours a day. Sony is currently at the first stage of
deployment and uses the system to post product and location information,
perform site maintenance, and collect data related to how the site is
used, using Netscape Proxy Server Reporting customization.
Since the implementation, the number of daily hits to the Web site
has significantly increased. The RS/6000 provides Sony a secure, reliable
system that will allow it to expand into the field of e-business and take
advantage of business intelligence solutions.
For more information, please visit
http://www.sony.com.hk
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