The Sales Pipeline is a critical early warning system for future opportunities and growth, and for problem areas. By defining pipeline metrics, you can monitor and manage business trends and make positive functional changes where needed.
The presentation looked at how you can unleash even more power from the pipeline, specifically examining the role that new opportunity, conversion rate and sales cycle length data play.
We also shared how you could
- measure channel, product, customer and marketing and sales campaign impact on pipeline and revenue
- have better planning and forecasting capability
- manage your pipeline and conversion rates to accelerate revenue
- provide consistent sales measurement of performance that extends from people to product to price