Regardless of whether an enterprise is trying to respond to current market opportunities more efficiently, bring new products and services to market faster or have more accuracy in measuring the business performance, a "live" analytical platform must leverage an infrastructure that will:
- Deliver timely access to data in context for business requirements
- Embed analytics that everyone can use in a BI workspace to answer key business questions
- Provide actionable insight everywhere in business processes to instantly respond at the point of impact
The Television Broadcasts Limited (TVB) is transmitting over 17,000 hours of programming to more than two million homes in Hong Kong yearly. Since their core revenue stream comes from their clients placing commercial advertisements through the bidding process, it is imperative for them to have "live" analytical platform that delivers timely and accurate advertising rating reports. In addition, striving for excellence in serving the audience and the commercial clients, they also rely on the platform to study the viewing patterns, so help create the compelling and rich advertising experience.
You are cordially invited to attend the executive luncheon on Nov 24 at Conrad Hong Kong. Mr KC, Manager of Marketing Research & Information Dept. from TVB will be sharing with us their experience in architecting this ‘live” analytical platform.