As part of Enterprise Marketing Management Launch, we hosted IBM Marketing Innovation Day on Sep 28. We bring our customers an opportunity to share, discuss and find out about the latest trends and most effective solutions for smarter marketing.
Event key highlights : See how IBM transformed its own marketing by using Enterprise Marketing Management (EMM) to empower customers,
accelerate key marketing processes and improve marketing performance
Get a first-hand look at key marketing trends and best practices
Hear from industry experts on how technologies are reshaping marketing
Understand how to attract and retain the best customers, improve brand loyalty and increase customer satisfaction
| Time | Topic/Speaker | |
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| 1: 30 p.m. – 2:00 p.m. | Registration | |
| 2:00 p.m. - 2:30 p.m. | Keynote: The Future of Marketing Consumers are more empowered than ever. As their consumption of media and use of technology evolves, the jobs of marketing professionals are becoming incredibly complex. In this session, our IBM Marketing Executive will show how to navigate this evolving marketing landscape, especially in the use of deep customer insights and advanced marketing techniques to create, deliver and measure personalized and relevant marketing communications across a variety of traditional and digital channels. Speaker: Brian Remington , Sales Executive, Enterprise Marketing Management, Software Group, IBM Asia Pacific |
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| 2:30 p.m. - 3:00 p.m. | Best Practices Sharing Session : Bringing Science to the Art of Marketing at IBM Technology has helped IBM transform its own marketing into a driving force behind tangible business outcomes by applying science to the art of marketing. You can accomplish the same thing and in this session you will learn about IBM’s transformation in marketing and how you can apply the general principles in your organization. Speaker: Sophy Zheng, Manager of Marketing and Communications, IBM Hong Kong |
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| 3: 00 p.m. - 3: 30 p.m. | Industry Expert Sharing Session 1: Smarter Marketing - An Integrated Approach Ogilvy is a well-known Global Marketing and Communications Company and an industry leader. In this session, the speaker will share her insights into successful integrated marketing in today's Internet-driven market. She will also showcase key trends and best practices that can help customers to rethink their marketing strategies. Speaker: Kitty Wong, Managing Director, OgilvyOne Worldwide Hong Kong |
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| 3: 30 p.m. - 3:45 p.m. | Coffee Break | |
| 3:45 p.m. - 4:15 p.m. | Industry Expert Sharing Session 2 : Online and Mobile Marketing: The New Word of Mouth Advertising on social sites is poised to experience record growth in 2011. In this session, the speaker from Pixel Media, a leading Asian-based digital advertising company, will discuss how they helped their customers to deploy effective marketing campaigns and attract new business opportunities via online and mobile advertising platforms. Speaker: Kevin Huang, CEO, Pixel Media |
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| 4: 15p.m. - 4: 45 p.m. | User Case Sharing Session IBM provides innovative marketing solutions that turn your passion for marketing into business success. In this sharing session, you will hear a variety of real cases from a cross-section of well-known brands we serve that show why IBM EMM solutions matter for marketing success. Speaker: Stephen Lam, Senior IT Specialist, Software Group, IBM Hong Kong |
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| 4:45 p.m. - 5:00 p.m. | Closing Remarks Speaker: Stella Leung, Industry Solutions Manager, Software Group, IBM Hong Kong |
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