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Engaging your customers is a real challenge today. They demand a consistent message that is both engaging and speaks to their current needs. For marketers like yourself, it means you must quickly understand and align with new trends in an ever-changing landscape.
IBM’s innovative Enterprise Marketing Management (EMM) solutions are designed to help you rise to this complex challenge. It helps you integrate, analyse and manage cross-channel relationship marketing using innovative technology, ultimately capitalising on new business opportunities amidst market chaos.
Through the combination of powerful tools like Unica and Coremetrics, EMM helps you understand what makes customers tick and convert prospects to buyers by strengthening capabilities in four different areas:
- Increased Awareness – through digital analytics, predictive modelling and visual data exploration
- Better Decisions – supporting segmentation, offer management, interaction history, behavioural targeting and contact optimization.
- Superior Execution – across email, inbound integration, distributed marketing, lead routing and monitoring, and online ad/search bid management.
- Higher Integration – synchronising collaboration, cross-channel planning, design, execution and measurement.
As you better understand your customers, you're able to serve them better and build stronger relationships with them – doing business with them in a smarter way
Read on to see how your peers are responding in the Era of the Digital Customer:
The IBM story of marketing innovation with Unica
95% of top performing organisations have identified getting closer to customers as their most important strategic initiative over the next five years. Read how IBM achieves this through empowering customers, accelerating key marketing processes and improving marketing performance.
Forbes Report for Coremetrics
Based on a Forbes survey, this report provides valuable insight into how 300 top marketing practitioners in the US and UK craft their customer-centric priorities while staying on top of an increasing volume of data, expanding channels and conflicting demands.
Webcast – John Yurcisin, former VP of Marketing and Analytics at OgilvyOne
Yurcisin shares his insights into successful campaigning in today’s internet-driven market, highlighting key digital trends and best practices that will help you craft more effective marketing strategies.
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IBM Global CMO Study
Find out (US) what 1,700 of your peers around the world are thinking on how to deal with empowered and connected customers, social media and the digital era of marketing.
Smarter Commerce
