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Unica
Unica Enterprise is the industry-leading software that marketers rely on to help grow revenues, raise operational efficiency and increase measurability.
With modules ranging from administrative operations to lead handling and insight mining, Unica enables you to track campaign performance and understand how to make them even better.
Learn more about Unica here or checking out the Unica Marketer Survey Report 2011.
This survey of almost 300 on-line and direct marketers reveals their key concerns towards digital marketing, website personalisation and IT support for marketing’s technology needs. It offers fresh insight into a range of issues including how to turn data into action, increase the effectiveness of mobile marketing and establish a higher level of marketing technology integration.
Coremetrics
Coremetrics is a unique system for optimising marketing across all channels by providing the most detailed possible insight into the behaviour of customers and prospects.
Through a process that anticipates, automates and syndicates, Coremetrics enables you to serve your customers and prospects with the best offer – here and now.
Learn more about Coremetrics here or see how it can be used to achieve on-line marketing success:
Webcast – Tony Tsang, General Manager, Greater China Group, Coremetrics
Tsang discusses the latest marketing trends and best practices in Web Analytics to ensure your marketing works well in three dimensions.
Webcast – John Squire, Chief Strategy Officer for Coremetrics
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Take a closer look at how to drive on-going success through on-line marketing, using analytics as the decisive foundation.
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Smarter Commerce
