Re-imagine success,
build with IBM.

Business is changing. Growth now requires harnessing the technologies disrupting every industry.

Cognitive Catalyst is an open source community that helps businesses embed A.I. technologies in their applications – accelerating development and propelling innovation. Learn how to get your ideas to market faster.

2 steps to embedding IBM technology


Discover how these IBM solutions can help your business realise significant gains in revenue, stake out competitive advantages and get your products and services to market more quickly.


Get $750 of free IBM Cloud credits for new embed users.

Sign up now

Watson Knowledge Studio

Watson Knowledge Studio is a cloud-based application that uses an intuitive web interface to uncover meaningful insights in unstructured text without writing any code.

Watch demo to learn more

Learn more about
Watson Knowledge Studio

Watson Knowledge Studio
for Customer Support

Learn how to customise a support system for the unique needs of your business.

Watson Knowledge Studio
for Cybersecurity

Use machine learning to significantly decrease the time it takes to find security threats.

Teach Watson about your
unstructured data

Learn how IBM Watson Knowledge Studio can uncover meaningful insights in unstructured text.

Watson Natural
Language Understanding

Uncover business-critical answers from text and other unstructured content sources like social media posts, articles and blogs and help your business thrive.

Watch demo to learn more

Learn more about Watson Natural Language Understanding (NLU)

Watson NLU for advanced
text analytics

Access cognitive technologies that were once only available to expert data scientists.

Hello Watson NLU!

Learn more about this sophisticated suite of natural language processing capabilities.

Watson NLU Demo

Analyze text to understand its concepts, entities, keywords, sentiment, and more.

Watson Conversation

Quickly build and deploy chatbots and virtual agents across a variety of channels, including mobile devices, messaging platforms, and even robots.

Watch demo to learn more

Learn more about
Watson Conversation

Watson Conversation case study

Autodesk Inc. used Watson Conversation to speed customer response times by 99%.

Conversational AI for the Enterprise

Learn why conversational AI is much more than just a simple chatbot.

Investment management chatbot

Create a financial chatbot that can manage a personal wealth portfolio.

Watson Discovery

Struggling with your data? Unlock hidden value in data to find answers, monitor trends and surface patterns with the world’s most advanced cloud-native insight engine.

Watch demo to learn more

Learn more about
Watson Discovery

Big Data: Big Challenge or
Big Opportunity?

Learn how to leverage information across the entire enterprise and beyond.

Data in Retail: Engaging Customers on Every Channel

Create personalised shopping experiences, online and in stores.

Manufacturing: How Data is Driving Innovation and Product Safety

Find insights that can help reduce the risk of defective products and more.

Embedded Analytics

Organisations that are delivering an embedded analytics solution are seeing significant gains in revenue growth, marketplace expansion, and competitive advantage.

Watch demo to learn more

Learn more about
Embedded Analytics

IBM white paper

Build more value into your business and solutions with IBM Embedded Analytics.

Business Partner Voices

DecisionEd improves school performance with data-driven insights.

IBM Watson Build Challenge for Business Partners

Earlier this year, we invited IBM partners worldwide to participate in the first-ever Watson Build, a challenge to help partners conceptualize, develop and launch new cognitive business solutions.

More than 120 partners attended 4 Watson Build Design Think workshops around Asia Pacific. With nearly 35 new business plan submissions, 8 were selected for phase 2, where they received mentorship by a Watson Specialist. Asia Pacific then chose 1 winner and 2 runners up. CBA Strategic IT’s CAITO Solution was one of the Asia Pacific runner up.

Learn more about IBM Watson Build Challenge for Business Partners


“Embedding the game-changing technology of Watson's innovative AI solutions augments the delivery of tertiary education, providing great value to students, lecturers and institutions."

Christine Bear
Managing Director

CBA Strategic IT Pty Ltd.
IBM Watson Build Challenge
Asia Pacific Runner Up

Embedded Solution Agreement (ESA)

The ESA provides partners with a vehicle to create unique solutions with IBM technology and market these solutions to its down-stream customers. The benefits of the ESA include faster time to value, the potential for cost efficiencies and more.

Contact us

Request a complimentary consultation with one of our experts to learn how building with IBM technology can help accelerate your business.

For business inquires, please call 1800 557 3431800 557 343