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Corporate Responsibility

To achieve long-term success,
you have to manage for the long term…

Grants of software and service to community partners

IBM provides grants of IBM software, services and consulting to local non-profit organisations to improve their effectiveness. This mirrors the assistance IBM provides to its clients. Examples include;

Children’s Cancer Institute Australia for Medical Research (CCIA) - is an independent medical research institute in Australia dedicated to research into the causes, prevention, better treatments and ultimately a cure for childhood cancer.

The analysis really was crucial for us to be able to measure acquisition activities accurately (looking at short term and long term outcomes) as well as being able to measure our attrition not just overall but the movement through the segments. We look forward to being able to show improvement in our donor retention by increasing our donor care activities, and more testing as well.

—Caroline Rowland, CCIA Direct Marketing Manager

IBM analytics experts assisted the CCIA marketing and fundraising teams to leverage the information held in their donor database to gain greater insights into the profiles of their donors and how donors behaved during various marketing and fundraising campaigns. This information has assisted the teams to create a strong strategy going forward for effective marketing and fundraising which will allow the organisation to continue their efforts to undertake research into treatments and cures for childhood cancer.

The Australian Museum Research Institute was launched in 2013 to promote quality research into the major unsolved questions from the natural world, from climate change, wildlife genomics and biodiversity loss to helping biosecurity agencies identify introduced pests around the country. To help the Australian Museum Research Institute to communicate and promote their work to the public, and thereby source additional funds for vital research, IBM consultants worked with the Australian Museum team to develop a digital marketing strategy, documenting strategic and tactical recommendations for their digital marketing channels.

Corporate Service Corp (CSC)

Each year, IBM will choose several hundred employees from different countries and business units to participate in the Corporate Service Corps. This program offers high-potential IBM employees a chance to develop their leadership skills while performing community service in strategic emerging markets of Africa, Asia, Eastern Europe, and Latin America.

The Corporate Service Corps teams employee groups with small and medium enterprises, non-governmental organisations, universities, and governmental agencies to work in select developing and emerging markets for one month on the world’s toughest problems, such as global economic opportunity, environmental challenges, and access to education resources. Projects may range from assisting networks of entrepreneurs and small businesses trying to grow and reach export markets through the utilisation of information technology by communities left behind the digital divide. Project destinations are emerging and developing.

Smarter Cities Challenge

The Smarter Cities Challenge contributes the skills and expertise of IBM's top talent to address critical challenges facing cities around the world. We do this by putting teams on the ground for three weeks to work closely with city leaders and deliver recommendations on how to make the city smarter and more effective. Over the past 3 years, 100 cities have been selected to receive grants.

In 2013 a team of global IBM experts worked with the City of Gold Coast's Disaster Management Unit to analyse and recommend ways to improve the city’s public safety disaster response capabilities.

In 2012 City of Greater Geraldton (CGG), Australia received a grant to assist the city to identify smart digital services and opportunities that leverage the increasing availability of broadband and develop smart energy strategies that will enable the community’s vision of becoming a carbon-neutral region by 2029.

In 2011 in Townsville, Australia the IBM SCC team examined ways to build upon existing programs for sustainability through behaviour change, smart grid and partnerships with energy providers.

World Community Grid uses idle computer time to power societal research

IBM and a group of leading foundations, public organisations and academic institutions have joined together to form the World Community Grid to support research that benefits humanity.

World Community Grid’s mission is to create the world’s largest public computing grid and make the resulting computing power available to public and not-for-profit organisations to use in humanitarian research that might otherwise not be completed due to the high cost of the computer infrastructure required.

The grid uses the idle time of hundreds of thousands of computers around the world to give researchers tremendous amounts of power, exceeding that of several supercomputers, to run complex computations. The grid accelerates the pace of research by performing computations in days or even hours, when they may have taken years on a PC.

To become part of the grid, volunteers download and install a no-charge, small software program on their computers.

The Genographic Project supports genetic research

The Genographic Project, a five-year research partnership between the National Geographic and IBM, is analysing DNA samples contributed by hundreds of thousands of people to more clearly map how the Earth was populated. The resulting public database will house one of the largest collections of human population genetic information ever assembled, serving as an unprecedented resource for geneticists, historians and anthropologists.

The project, which is led by National Geographic Explorer-in-Residence Spencer Wells, PhD, comprises a team of international scientists and IBM researchers. Members of the general public are able to participate in The Genographic Project by purchasing a kit and allowing their own results to be included in the database. These individuals can follow the progress of their own migratory history.

As part of the Genographic program there is the Genographic Legacy Fund (GLF) which funds projects seeking to strengthen indigenous and traditional communities through education initiatives and cultural and indigenous language preservation and perpetuation programs. It is hoped that the GLF, funded by net proceeds from the sale of the Genographic Project Public Participation Kits, will establish a positive and ongoing legacy for the Genographic Project that will benefit indigenous and traditional peoples.

Corporate Service Corps

Smarter Cities Challenge

World Commmunity Grid