IBM conducts independent client satisfaction surveys throughout the year across thousands of clients globally measuring many factors including our:
We use feedback from the surveys to help us identify client wants, needs and key areas for improvement. It helps us to make doing business with IBM easy.
We also use the surveys to sustain our client focus by linking results to the way we remunerate everyone in the company.
IBM Client Experience Survey
One of our key surveys is the IBM Client Experience Survey. This measures client satisfaction on an ongoing basis by surveying clients who have completed substantial business with us. We use these surveys to understand our client's opinions and to improve performance on both a local and global basis. The survey data also provides individual feedback to the IBM team working with each client.