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Corporate Responsibility

To achieve long-term success,
you have to manage for the long term…


A dedication to creating solutions that help protect the world’s environment is not just part of IBM’s smarter planet agenda; it has been one of the guiding principles of our company for nearly four decades.

IBM’s longstanding commitment to environmental protection was first formalised as a corporate policy in 1971. From how we run our operations to the products and solutions we provide to our clients, we are committed to leadership across environmental areas ranging from energy efficiency and water conservation to pollution prevention and product stewardship.

We are committed to environmental leadership in all of our business activities, from our operations to the way we design our products and use technology. Our efforts in this regard reduce our costs, help create a healthy workplace for our employees and clients, and help to protect the environment that nurtures us all.

To identify and effectively manage the potential environmental impact of our operations, IBM established and has maintained a worldwide Environmental Management System (EMS) since the late 70’s. The EMS is integral in our efforts to protect the environment and drive energy efficiency. It forms a crucial foundation of our broader commitment to corporate citizenship.

The IBM worldwide Environmental Management System is implemented in Australia and New Zealand. Local environmental programs cover areas such as: chemical and waste minimisation and management; energy efficiency and conservation; environmental evaluation of suppliers; product stewardship and end-of-life management; incident prevention, preparedness, response and reporting; and environmental due diligence for real estate transactions. IBM has introduced and integrated voluntary environmental goals and targets supported by the business into facility operations and product development processes to further drive continual environmental improvement. Governance and controls posture are key elements of these processes.

EMS & ISO 14001 accreditation

In 1997, IBM became the world's first major multinational to have earned a single worldwide registration to the ISO 14001 Environmental Management System standard. The registration covers IBM's manufacturing, product design and hardware development operations across its business units worldwide. IBM was able to earn its single worldwide registration to ISO 14001 because of its longstanding global environmental management system.

IBM has since expanded its global ISO 14001 registration to include chemical-using research locations, and several IBM country organisations who have voluntarily obtained ISO 14001 registration covering nonmanufacturing locations.

Product Stewardship program

IBM's Product Stewardship program was established in 1991 to bring additional focus to the corporate environmental affairs policy objectives on product environmental design and performance.

The Product Stewardship program within IBM's worldwide EMS provides development organisations with direction and goals, infrastructure, tools and expertise to apply environmental life cycle considerations from product concept through product end-of-life management. The objectives of IBM's Product Stewardship program include:

Environmental design requirements are communicated and verified with suppliers.

IBM’s product stewardship program aims to maximise re-use, recycling and refurbishment within our product design and lifecycle in New Zealand. As part of the Ministry for the Environment’s IT TV Product Stewardship Working Group, IBM New Zealand continues to work alongside other IT companies and alongside the government to investigate and develop suitable consumer take-back schemes for computer equipment reaching end-of-life from households and small businesses.

Waste minimisation and management

IBM has focused for decades on recycling its non-hazardous waste. Our goal is to send an annual average of 75% of the non-hazardous waste generated at locations managed by IBM to be recycled.

In 2010, New Zealand operations recycled 59% of nonhazardous waste of a total 83 metric tons, down from 66% in 2009. Hazardous waste composted primarily of UPS lead batteries, the majority of the 3.2 MT was recycled. IBM New Zealand continued to improve existing recycling facilities in conjunction with our landlords where feasible.

Initiatives that have continued to contribute to this longer term savings have been continuing move to a workplace e-business platform, use of network printing systems set to a duplex default and increasing employee awareness. All the office paper was purchased from suppliers that warrant that the source is from sustainably managed forests.

Energy conservation and climate protection

At IBM, we are taking a proactive approach to address the complex issue of anthropocentric global warming. Firstly, by applying our technological and engineering leadership to reduce emissions associated with our operations, and secondly, to create innovative IT solutions and increasing the energy efficiency of our products to support clients.

IBM has comprehensive and multifaceted programs focused on energy efficiency and climate protection. They include:

IBM’s commitment to energy conservation dates back to 1974 and has continued, unabated, over the intervening years.

IT reuse and recycling

As part of its product end-of-life management (PELM) activities, IBM began offering product takeback programs in Europe in 1989 and has extended and enhanced them over the years.

IBM’s Global Asset Recovery Services organisation offers Asset Recovery Solutions to commercial customers in ountries where IBM does business, including:

IBM first began recycling IT equipment from its operations in New Zealand in the early 1990’s. In 2010, IBM in New Zealand processed over 53 metric tons of IT equipment with over 80% reused and recycled. In addition, an estimated 18 metric tons of cathode ray tube (CRT) monitors were stored while IBM secured a suitable recycling solution.

Employee involvement

IBM’s employees engagement program “ThinkGreen”, is an example of the company’s leadership in sustainability.

In 2009 we invited all IBMers in Australia and New Zealand – in the office, on client sites and at home – to submit ideas for actions which would have a positive impact on our environment; ideas that could be implemented to make our own work and life smarter.

Then, employee ideas were implemented: from minimising printing materials and installing power saving software on workstations, to adding additional bicycle racks, encouraging public transport, introducing a carpooling on-line collaborative tool and giving away reusable coffee cups. Using collaborative software, the “ThinkGreen” on-line community engages and communicates with employees passionate about sustainability, and advocates for green innovation.

In addition to the ThinkGreen program, numerous employees are engaged in the On Demand Community project focused on climate protection.

Also, we’ve used education as a tool to offer employees the opportunity to ‘become their own expert’. IBM deployed the “Change 2” Office Challenge Pilot in October 2010. It helps employees measure personal footprints, see the world from a carbon-conscious perspective, identify actions and track personal progress towards sustainability.

IBM teams work on environmental projects at Wellington Zoo, and Motutapu Island.