Customer case studies
TITAN Industries
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A little about TITAN Industries.
Titan Industries Limited is a joint venture of the TATA Group
and Tamil Nadu Industrial Development Corporation
(TIDCO). It is India's leading manufacturer of watches
which it markets under the Titan and Sonata brand names.
It enjoys a 25 per cent share of the total domestic market - more than three times the size of its nearest competitor - and close to a 50 per cent share among nationally
recognised brands.
Its other business activities cover clocks and jewellery. In
a short span of time, the company has built an enviable
reputation for its corporate practices, products and
services.
The company's growing pains.
IT was HP's strong hold for 10 years at Titan Industries. But Titan
Industries were looking for the "right" solution that could
provide the competitive advantage to India's leading watch
manufacturer.
Titan was looking for solutions that provided the following
benefits:
- Efficient supply chain management, leading to improved
raw material sourcing and effective management & supply
of watches on a day-to-day basis to multiple locations in
the country.
- Better control of raw materials and improved ordering
mechanism.
- More accurate MIS reports and statistics.
- Web-based online order acceptance from wholesalers and
dealers to eliminate manual processes like release orders.
- Storage solution for archiving the data back-ups.
The IBM solution.
IBM gave Titan a simplified solution.
Team IBM had the 'right' solution that could provide the
competitive advantage to India's leading watch manufacturer. As
SAP APO production servers, two IBM eServer POWER5 systems
with logical partitions were selected. IBM HACMP Cluster
Software was implemented on these servers to provide high
availability. IBM eServer xSeries 345 server was chosen to run
SAP APO Optimiser.
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| Application |
SAP APO |
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| O.S |
AIX |
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| Platform |
eServer pSeries POWER5 system |
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The result - Titan ticks away.
The IBM solution has simplified and improved the IT
infrastructure for Titan Industries. The benefits include - low total
cost of ownership, efficient supply chain management, improved
raw material sourcing, accurate MIS reports & statistics,
Web-based solutions and storage solution for archiving the
data back-ups.
In short, IBM has given a solution that reduces the overall cost
of production and increases efficiency, thus giving Titan a
competitive advantage in the marketplace.
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