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Introduction

Today's grocery retailers face an increasingly competitive marketplace, where shopper loyalty to your store is difficult to earn and even harder to protect. Competition from supercenters and convenience stores threaten your market share. Rising costs and the difficult economic environment put pressure on prices and profits. Shoppers demand better value, excellent service and a convenient shopping experience. A recent IBM study (US) showed consumers who are advocates for your banner spend significantly more money and influence others to do the same.

So how do you build consumer advocacy and loyalty?

Taking an integrated approach to store technology can lower costs, provide scalability to grow and the ability to respond quickly to new business initiatives and opportunities.

IBM Grocery Solutions show you how

IBM is the leading provider of technology solutions to grocers with over 30 years experience in delivering point of sale, store and enterprise solutions to large and small grocers alike. IBM Retail Store Solutions, the IBM Retail Services Center and our large network of IBM Business Partners with experience in grocery deliver complete solutions including hardware, software and services. These solutions include our industry leading ACE point of sale application, self checkout, self service kiosk and store integration software. These solutions deliver an integrated store solution for fast and convenient checkout choices as well as providing valuable consumer service solutions in your departments. IBM's solutions can help you deliver the best possible customer experience while reducing costs and increasing productivity. IBM's retail solutions deliver the reliability and longevity you need in the demanding grocery environment through innovative hardware, systems management capability and environmental sustainability that lower your total cost of ownership.

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