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A new vision for transforming the shopping experience for specialty retail

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Store transformation in Specialty Retail

Build loyalty

Specialty retailers face increased competition from more sophisticated web retailers, upscale mass merchants and revitalised department stores with exclusive brands. In uncertain economic times, shopper loyalty is even more challenging to earn.

The shopping experience

Providing a great shopping experience builds customer advocacy (US) resulting in higher spend, more customers and more visits. Enhancing the shopping experience means delivering a multi-channel experience and personalised customer service based on your customer's profile and purchase history. It means having the right merchandise assortments and the ability to check inventory in other stores or the web to get the customer what she wants.

Employee productivity

Managers and associates must have the tools to keep them productive and on the floor working with customers. The point of sale is the integration point where product, promotion, customer, inventory and payment information must all come together real-time to give your associates the information they need to provide outstanding service and experience.

IBM solutions for specialty retail can help

IBM retail solutions are is designed to help your organisation become more responsive to customers, more variable and agile in your operations, more focused on what you do best, and more resilient in the face of change. The building blocks you need are right here, in this complete portfolio of retail-hardened POS products and innovative store technologies from IBM Retail Store Solutions and IBM Business Partners.

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