It’s not just the players winning at the Australian Open. Also winning are the 1,000,000+ visitors throughout the tournament and 14 million online spectators will be closer to the action, get more real-time analysis and find it easier to share socially.

How? It all comes down to the data. “Data is at the heart of the Australian Open digital experience,” says Noah Syken, Vice President, Global Sponsorships.

The official Australian Open apps serve up a broad menu of data for casual and hardcore tennis fans alike. IBM has partnered with Tennis Australia since 1993 to bring fans closer to the action, and this year our solutions are Cognitive. Game on.

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