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For two weeks every January, Tennis Australia welcomes hundreds of thousands of tennis fans to Melbourne Olympic Park for the Australian Open Grand Slam. Millions more around the world arrive via catch the latest scores, match stats, player insights and breaking news – all powered by IBM data technologies.

New for Australian Open 2015 is IBM CrowdTracker. Shown below and also available through the official Aus Open apps and website, CrowdTracker gives tennis fans a birds-eye view of what crowds are doing on site and on line.

Of course, the potential of IBM’s technologies goes way beyond tennis. If you’re in business and looking for a competitive advantage, applying IBM’s data analytics, cloud computing, mobile and social capabilities can be an absolute game changer.

IBM CrowdTracker - Men's Singles Finals

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