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Do you see what we see? As the Official Technology Partner of Tennis Australia, IBM helps to turn the simple act of hitting a ball over a net into an event that captivates millions
View full size Australian Open 2010 case study

IBM Seer

For the first time ever, the IBM Seer mobile application is giving
fans at Melbourne Park a better view of the action. Aside from
showing live scores, statistics and match information, it displays
data such as the location of tournament restaurants, public transport and
facilities. This additional layer of information allows people in and
around the arena to see their surrounds in a whole new way –
and better engage with their immediate environment. If you have
an Android mobile, just go to Android Market on your handset to
download the application for free.



Australian Open
2010 widget

Thanks to the Australian Open widget, fans
who can’t watch a match can still get point by
point coverage. Easily downloadable to your
computer desktop, this handy information
display is available in a variety of languages
and provides real-time scores, match
schedules, the latest news, player statistics and
photos. It can also be added to Facebook,
iGoogle, MySpace and more, and shared with
friends via email.

Get started with the widget to enhance your grand slam experience. Simply click on 'grab it' in the images to the right and you are on your way.




Mobile solutions

Fans can now easily access information on every Australian Open 2010 match while they’re on the go.
The Australian Open mobile site provides real-time scores, schedules, draws and player
information. An iPhone application is also available, with real-time scores,
live radio, Twitter feeds about the Australian Open as well as completed matches, schedules
and draws.

 
If you have an iPhone, just go to your App Store to download the application.





Official Australian Open site

In conjunction with Tennis Australia, IBM designs, develops and hosts
the state-of-the-art Australian Open 2010 website. This interactive, media-rich
online experience allows fans to listen to live radio, review highlights of the day’s
play, read blogs and follow the scores from every court as the action happens.
Last year, this site received over 8.6 million unique users.



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