Relevant insights give a real-time edge
In every sport, the more you know, the more insight you have and the better your chance of enjoying success. Whether you’re a player, a fan, or even a broadcaster.
At the Australian Open, IBM provide predictive, real-time data analytics. Players can fine-tune their game based on data from their last match. Fans can see how their favourite player is progressing against key indicators. Everyone can see how public sentiment changes over time. All of which brings the Australian Open to life in the most engaging ways possible.
Business Analytics Solutions Architect
Originally from the UK but now based in Sydney, Angelica Everett has been working in the analytics industry for over 10 years. Angelica specialises in uncovering insight in big data through advanced analytics, helping companies to ‘predict and act’ rather than ‘sense and react’, with a personal interest in increasing the use of analytics in sport to optimise performance and minimise injury.
Focusing on the most telling variables
IBM’s "Keys to the Match" customised data tool identifies the three crucial actions players can make on court that most affect their chances of winning. Collected over eight years of Grand Slam matches, these insights are based on over 41 million data points, including those matches currently in progress. The resulting data helps fans know what to watch for once the on-court action begins.
Momentum can be measured
As a match progresses, each player’s momentum is visually mapped in real-time, point by point, by IBM SlamTracker. Harnessing and applying data in this way identifies which competitor is on a winning roll, and recognises the points that were critical to starting, sustaining and even swinging that momentum.
Crowd-sourcing, crowd sentiment
SlamTracker also integrates social media sentiment - allowing fans and players to see whether social media users are saying positive or negative things about a player's performance. For Tennis Australia, this not only provides another opportunity to engage fans, but also helps guide their news stories and focus areas on the Australian Open website and social media platforms.
The opportunities for your business
The more advanced your organisation's data analytics, the more equipped you are to make smarter decisions faster - such as how to automate your more traditional, cost-intensive internal processes. Building an integrated platform of analytics products and services will allow you to strategically take advantage of both structured and unstructured data. And high-calibre support can help you manage your transformation, change the game, and maintain a winning advantage.
Find out how IBM analytics can change your game, on court or at your offices.