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advantage made wtih data

For two weeks every January, Tennis Australia welcomes hundreds of thousands of tennis fans to Melbourne and Olympic Parks for the Australian Open Grand Slam ®. Millions more around the world arrive via to catch the latest scores, match stats, player insights and breaking news – all powered by IBM data technologies.

Of course, the potential of IBM’s technologies goes way beyond tennis. If you’re in business and looking for a competitive advantage, applying IBM’s data analytics, cloud computing, mobile and social capabilities can be an absolute game changer.

Finals week at Australian Open 2015 with IBM CrowdTracker

New at Australian Open 2015 was IBM CrowdTracker. Available through the official Aus Open apps and website, CrowdTracker gave tennis fans a birds-eye view of what crowds were doing on site and on line.

What the crowds were doing on site….

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What the crowds were doing on social media

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