For 20 years of the Australian Open, IBM has been changing the game.
When IBM® became Tennis Australia's technology partner in 1993 the future looked exciting. The last two decades have delivered more innovations and advanced technologies than we could have imagined. Today, players develop strategies, officials feed match statistics to live data streams and fans use the data analysis to get an understanding of the players, matches and game of tennis.
Explore this site to learn about IBM's success stories in sport and business, and how data can be used to make your organisation work smarter.
Track the most popular players on social media.
During the Australian Open, the IBM Social Sentiment platform will be analysing social media posts from tennis fans to measure the popularity of players.
IBM will analyse the thousands of public posts across social media including Twitter, Facebook, news sites, blogs and videos to understand fan sentiment. See how organisations can harness the power of social media data for deeper insights.
The Daily Player Popularity Dashboard is a daily snapshot of the most popular players at the Australian Open being discussed on social media. This includes all the Australian players, and the top 20 men’s and women’s seeded players at the tournament this year. The dashboard is updated every morning and will run for the duration of the Australian Open 2013. Post event, we will be releasing an infographic to summarise our findings.
Partner, GBS Retail and Consumer Products Industry Lead
Global Business Services
The needs of Australian and global tennis fans have shifted, and the challenge for tennis authorities is how to interpret the growing volume of data tennis fans now offer to provide the best customer experience and keep fans engaged on- and offline.
2013 marks the 20th anniversary of IBM's partnership with the Australian Open. Since IBM became the official Technology Partner in 1993, Tennis Australia has embraced advanced technology and analytics to enhance the tournament experience for fans, officials, players and media.
Mobile solutions for roaming Australian Open fans
The Australian Open website is mobile-optimised to give roaming fans an engaging tournament experience. IBM has also developed official Australian Open apps which contain live scores, match results and schedule of play as well as video highlights.
IBM and the four Grand Slams™
IBM's involvement with Grand Slam tennis doesn't end with the Australian Open. The same dedicated team of IBM experts partner with all four tennis Grand Slams. The same sophisticated solutions that enhance the fan experience also provide a vital resource to the media, coaches and players.
In both sport and business, IBM is changing the game. Download the Case Study or call us on 1800 062 045.
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Data and predictive analytics transform the experience.
IBM SlamTracker™is a real-time stats and visualisation platform that leverages IBM's predictive analytics technology. IBM SlamTracker™ analyses over eight years of Grand Slam data (over 41 million data points), to identify patterns in player styles. Before each match, IBM analyses historical matches between the players (for first-time matches, players with similar styles are analysed). This analysis identifies key performance indicators—what players need to do to succeed in a match—known as 'Keys to the Match'. During the match, each player's performance is measured against their keys and updated in real time on australianopen.com, providing fans with a deeper level of insight as the match unfolds.
CMOs and CIOs. Working better together.
Recent global research conducted by IBM Institute for Business Value has found CMOs and CIOs share very similar visions for the organisation. As we enter the age of the customer, there is a greater need for these two C-Suite roles to collaborate. The Australian Open is a great example of the unique insights that can be discovered when the CIO understands data, and the CMO understands customers.
Flexible, scalable and secure – the private cloud.
During the Australian Open, Tennis Australia experiences a huge spike in data generation and traffic—up to 100 times its usual volume. By operating in a private cloud, Tennis Australia has the flexibility to dynamically scale capacity when needed. By replicating Australian Open data across three Service Delivery Centres, IBM ensures the availability and security of the data.
Security you can't see
With over 49 million page hits in 2012, a high-traffic website like australianopen.com is not immune to security threats. The challenge for IBM is to provide watertight protection without affecting the speed or accessibility of the website. IBM Internet Security solutions are designed to block malicious attackers while maintaining a great user experience
Australia's digital future in 2050.
It's clear the internet plays a huge role in the Australian Open experience. It's become a crucial business tool for many Australian organisations. A world-first report by IBISWorld, A Snapshot of Australia’s Digital Future to 2050 commissioned by IBM, reveals ICT enhanced with ubiquitous high-speed broadband is becoming Australia’s new utility - making it as historic and game changing as electricity or telephony.