Bringing live match action to tennis fans everywhere
The Australian Open is one of the most popular annual sporting events in the world. Yet most of the fans who follow the action will never visit Rod Laver Arena - not in person, anyway. Those who can’t be in Melbourne can still experience all the action, live, from wherever they are via tablets, smartphones and desktop computer. Importantly, the same mobile technology is rapidly expanding how people are experiencing the rest of their world - including your own business products and services.
Being there from anywhere
Tennis fans with a popular mobile device can keep up-to-date on all the on-court action wherever they are. Simply by visiting the mobile-friendly australianopen.com site they can also download the IBM-powered Australian Open app. That way they have easy access to up-to-the-minute news, match data, player stats, radio, social media , as well as on-demand video highlights, player interviews and exclusive behind-the-scenes action.
In 2015, the official Australian Open Apps on iPhone, iPad and Android devices had over 1.2 million unique visitors over the 2 week period. There were over 6.2 million video on demand plays and over 937,996 live streaming plays made on ausopen.com and the mobile apps.
Leveraging the world’s favourite second screen
The Australian Open iPad app gives fans watching matches on TV or online an interactive, second screen experience. Developed in collaboration with Tennis Australia, the app lets fans follow their favourite players and show their support in real time through social media. It even tracks how popular those players are using social sentiment analysis.
New in 2015 was live streaming, highlights, interviews and exclusive behind-the-scenes action (restrictions apply). Fans could also take control and watch multi-angle instant replays of high profile matches.
What this means for your business
The mobile apps for Australian Open, including IBM CrowdTracker, provide fans around the world with the ability to access new information whenever and wherever they want. Interacting with your customers and your employees through mobile solutions is now an essential part of any business’s digital strategy.
Harnessing mobile technology can help you attract new customers, raise operational efficiency, improve customer service, modernise your IT infrastructure, and transform your business operations for the future.
Learn more about to giving your business more access, to more customers, on the move >