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Bringing live match action to tennis fans everywhere

The Australian Open is one of the most popular annual sporting events in the world. Yet most of the fans who follow the action will never visit Rod Laver Arena - not in person, anyway. Those who can’t be in Melbourne can still experience all the action, live, from wherever they are via tablets, smartphones and desktop computer. Importantly, the same mobile technology is rapidly expanding how people are experiencing the rest of their world - including your own business products and services.

Jennifer Martin

User Experience Director

Based in Melbourne, Jennifer Martin leads the user experience team for the global Mobile Centre of Competence. Originally from the United States, she has over 17 years experience designing innovative solutions that are intuitive and engaging.

Jennifer's LinkedIn profile

IBM Mobile

iPhone Mobile App
Android Mobile App
Mobile Web App

Being there from anywhere

Tennis fans with a popular mobile device can keep up-to-date on all the on-court action wherever they are by simply visiting the mobile-friendly site. They can also download the IBM-powered Australian Open app on Android or iPhone. That way they have easy access to up-to-the-minute news, match data, player stats, video, radio, social media and more.

In 2014 the official Australian Open App was downloaded more than 1.2 million times across iPhone, iPad and Android devices and there was a 91 per cent increase in mobile site page views, with more than 35 million page views at


Leveraging the world’s favourite second screen

The new Australian Open 2014 iPad app gives fans watching matches on TV or online an interactive, second screen experience. Developed in collaboration with Tennis Australia, the app lets fans follow their favourite players and show their support in real time through social media. It even tracks how popular those players are using social sentiment analysis.

iPad Mobile App

Mobile world

What this means for your business

Harnessing mobile technology can help you attract new customers, raise operational efficiency, improve customer service, modernise your IT infrastructure, and transform your business operations for the future.

Learn more about to giving your business more access, to more customers, on the move.

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