Fan Experience
Year after year, with access to customer insights, IBM has been able to help Tennis Australia deliver the tennis to fans in new and exciting ways, how they want it. So, whether they're at the tournament, or at work, whether they're local or international, IBM's innovations have helped Tennis Australia interact with the fans and take the Australian Open out farther and wider than ever before.
See some of these innovations below and get an insight into how IBM helps Tennis Australia take these solutions to the fans:
To see what Tennis Australia is doing to make the 2009 Australian Open bigger and better for fans this year, visit the cast member blog updates:
Featured Solution: IT Virtualisation
To handle the huge spikes in web & network traffic, IBM designed and implemented a virtualisation solution, complementing Tennis Australia's existing IT, allowing a seamless user experience while maintaining IT costs. See how IBM do this and the benefits to Tennis Australia.
Australian Open Case-study
Learn more about the IBM innovations and technologies that help Tennis Australia take the tennis to the world's stage.
Meet the cast behind Australian Open 2009
Ensuring when each ball is served, the world receives
Interactive poll
