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What a fish can teach
you about cloud.

In Bari, an IBM SmartCloud is transforming the economics of the
local fishing industry ? proving that business innovation
can start with IT innovation.

    How cloud can transform an industry.

    Can a new computing model improve a business model? That was the question a team at
    the University of Bari set out to answer. Using an IBM SmartCloud, they built a solution
    that allows the local fishermen to work in a new way. By using the cloud to sell before
    they come to shore, the fishermen are able to adjust their inventory in real-time to keep
    pace with demand. As a result, they're selling more fish at better prices with less waste.
    For the fishermen, income is up 25% and time to market is down 70%. Today, the
    University of Bari is using the same technology to improve the winemaking and
    transportation industries. What could a cloud do for your business?

    Watch the City of Madrid SOA video

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