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For fashion site Zozotown, even its sales messages fit perfectly.

How online marketing is increasing sales a few sizes.

Japanese fashion retailer Start Today, took an IBM smarter commerce approach to their business, helping increase annual sales on their Zozotown website by 54.2%. Their customer-centric focus uses Netezza® and Unica® to rapidly analyze massive amounts of data, letting them create personalized messages for each of their 3.8 million customers. Results? The solution helped increase the email open rate by five times, and the conversion rate by nearly 1000%.

  • IBM, the IBM logo, ibm.com, Netezza, Unica, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2010.

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