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A Smarter Planet

Social Business

From liking to leading.

Build a smarter workforce

Attract the right talent

Build a smarter workforce one new hire at a time with tools like employment branding and recruitment solutions.

Empower employees to perform

Increase performance and knowledge sharing throughout your organization when you arm your employees with the right tools.

Motivate teams and individuals

Develop a more collaborative, productive and trusting culture based on behavioral insights and collective intelligence.

Deliver exceptional business results

A smarter workforce is the foundation for a creative culture, robust customer engagement and greater efficiency across departments.

Understand the impact of a smarter workforce

See how Greenwell drives business value by building a smarter workforce.

Watch the video

Learn how CEOs are adopting social business tools to lead in their markets.

Download the IBM CEO Study highlights

See how Cemex refined its product development process with collaboration tools.

Watch the video

Learn why social technologies increase productivity and revenues.

Read the McKinsey Global Institute Report

Watch conversations on industry issues

Maribel Lopez
Founder and
Principal Analyst,
Lopez Research

Transcript (74KB)

Ted Schadler
Vice President and Principal Analyst, Forrester Research

Transcript (115KB)

Deepak Advani
Vice President, IBM Business Analytics Products and Solutions

Transcript (86KB)

Andy McAfee
Principal Research Scientist, MIT Center for Digital Business

Transcript (114KB)

Ray Wang
Principal Analyst and CEO, Constellation Research

Irene Greif
Director, IBM Research Center for Social Business

Mike Rhodin
Senior Vice President, IBM
Software Solutions

Stephen O'Grady and James Governor
Analysts and co-founders, Redmonk

Get social with us

Follow us and be the first to know about social business products, news and events. Our community of thought-leaders share the best ways to add social value to your business.

Kenexa CEO Rudy Karsan discusses the power of
a smarter workforce

Social business in numbers

highly engaged employees are 87% less likely to leave their organizations than highly disengaged employess corporate leadership council,2004
smart workforce tools can lead to a 25% increase in the productivity of knowledge workers mckinsey golbal institute,2012

Forward Thinkers


Pavaanjeet Singh

Rishab Sharma

Client Technical Manager - IBM Collaboration Solutions India/SA


Highly motivated and result-oriented IBM Social Workforce Solutions consultant with over...Read more

Pavaanjeet Singh

Pavaanjeet Singh

IBM Social Business Evangelism and Collaboration Solutions Sales - ISA (North & East)


Client focused, results driven and industry-wise professional with a passion for excellence and drive...Read more

Sandy Carter

Sandy Carter

Vice President, IBM Social Business Evangelism And Sales


I am a Social Media and Social Business expert. I have been using Social since 2005. I have a LOB background: CMO, CSO, and business leader. .

Todd Watson

Todd Watson

Social Marketing Consultant


Todd "Turbo" Watson currently serves as a social marketing consultant specializing in social media...Read more