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A Smarter Planet

Social Business

From liking to leading.

Create exceptional customer experiences

Understand the individual in your market

Anticipate customer preferences and create advocates within your social networks.

Deliver exceptional service

Delight users on any channel or device with integrated applications and content.

Engage individuals and communities

Analyze feedback, generate actionable insights and build customer loyalty.

Find the right information and experts

Target the resources you need to address issues as they emerge.

See how exceptional customer experiences transform businesses


Read a study on the economic impact of exceptional web experiences.

Download the brochure


See how Amadori improved their online marketing and social media presence with product-based mini-sites.

Download the case study

Learn why IBM is a leader in creating multichannel web experiences.

Read the Gartner report

See how an integrated content platform increased web traffic and sales.

Watch the video

Watch conversations on industry issues

Maribel Lopez
Founder and
Principal Analyst,
Lopez Research

Transcript (74KB)

Ted Schadler
Vice President and Principal Analyst, Forrester Research

Transcript (115KB)

Deepak Advani
Vice President, IBM Business Analytics Products and Solutions

Transcript (86KB)

Andy McAfee
Principal Research Scientist, MIT Center for Digital Business

Transcript (114KB)

Ray Wang
Principal Analyst and CEO, Constellation Research

Irene Greif
Director, IBM Research Center for Social Business

Mike Rhodin
Senior Vice President, IBM
Software Solutions

Stephen O'Grady and James Governor
Analysts and co-founders, Redmonk

Get social with us

Follow us and be the first to know about social business products, news and events. Our community of thought-leaders share the best ways to add social value to your business.

Watch a demo of the IBM Customer Experience Suite

Social business in numbers

retailers lost up to $44.6 bilion in 2010 due to online customer experience problems harris interactive report, 2010
81% of customers seek advice on social networking sites before purchasing products click z, january 2010

Forward Thinkers


Pavaanjeet Singh

Rishab Sharma

Client Technical Manager - IBM Collaboration Solutions India/SA


Highly motivated and result-oriented IBM Social Workforce Solutions consultant with over...Read more

Pavaanjeet Singh

Pavaanjeet Singh

IBM Social Business Evangelism and Collaboration Solutions Sales - ISA (North & East)


Client focused, results driven and industry-wise professional with a passion for excellence and drive...Read more

Sandy Carter

Sandy Carter

Vice President, IBM Social Business Evangelism And Sales


I am a Social Media and Social Business expert. I have been using Social since 2005. I have a LOB background: CMO, CSO, and business leader. .

Todd Watson

Todd Watson

Social Marketing Consultant


Todd "Turbo" Watson currently serves as a social marketing consultant specializing in social media...Read more