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A Smarter Planet

Social Business

From liking to leading.

Win in your marketplace.
Become a social business.

Businesses move from liking to leading when they look beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organizations succeed.

Why social business works

When you inspire your workforce to innovate and collaborate more productively, you create tangible business value. When you anticipate needs and deliver exceptional experiences, you delight your customers and create advocates. When you integrate your business processes with the right social tools, you secure a competitive advantage and pioneer new ways of doing business.

Test drive products to find your social solution



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Events calendar

2013 Social Business Events
Event  Location  Date  Description  
CeBIT Trade Show Hannover, Germany March 5-9 Cutting-edge social business solutions across industries. Learn more
South by Southwest Interactive Austin, TX March 8-12 The de facto incubator for emerging digital ideas. Learn more
Informs Conference: Business Analytics and Operations Research San Antonio, TX April 7-9 Leading business intelligence trends and applications. Learn more
Forrester’s Forum for Marketing Leadership Professionals Los Angeles, CA April 18-19 Brand advantages through agile customer engagement. Learn more
Impact 2013 Las Vegas, NV April 28-May 2 Innovations that unite mobile, social, cloud and analytics tools. Learn more
Gartner Portals, Content & Collaboration Summit San Diego, CA April 29-May 1 The social portals and collaboration platforms that drive results. Learn more
IBM Exceptional Web Experiences Conference Chicago, IL May 20-23 Solutions for predicting users’ needs and exceeding customer expectations. Learn more
Innovate 2013 Orlando, FL June 2-6 Business insight, product strategy and application delivery. Learn more