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Smarter Analytics is helping companies use big data to gain more relevant customer insights.

Your company data is only part of the picture.

Your company data is only part of the picture.

Adding big data paints a complete picture of the customer.

Adding big data paints a complete picture of the customer.

Smarter Analytics is helping companies use big data to gain more relevant customer insights.

Smarter Analytics is helping companies use big data to gain more relevant customer insights.

Featured reports

Making sense of the information explosion

Organizations achieving a competitive advantage with analytics are 2.2 times more likely to substantially outperform their industry peers.

Making sense of the information explosion

Understanding big data

IBM's eBook offers a look at the big data opportunities that lie ahead, and the technology you'll need to take advantage of them.

Mining motivation

Who's talking about
big data?

Join the conversation and see what others are saying about trends in big data and analytics.

Want results?
Get analytics.

Analyze Your Analytics

When it comes to using analytics, how do you rate against your industry peers?

Analyze Your Analytics

Success stories

IBM's big data services

The data of desire