IBM Best Workplaces

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To calculate your costs you need to follow the next simple steps.

The totals will automatically adjust to your selections. Pricing is subject to change at IBM’s discretion

Number of Employees:*

Max 2500, should you require a quote for greater than 2500 employees please contact our team for a custom quote.


Number of staff invited to complete the survey via hard copy*

Hardcopy Option

If some or all of your employees do not have internet access, we can provide a printable hard copy version of your questionnaire for you to use.

The ‘Hard copy cost’ shown on screen here pertains to the number of staff you require to complete the survey via hard copy, and includes the cost of the soft copy file as well as data entry. This soft copy file will be provided to you to print and distribute to your staff. Please enter the number of hard copies you require carefully as this is the number that you will be invoiced for.

If you require IBM to print and courier hard copies to you, please discuss this additional option with an IBM representative either before or after registration. Additional costs apply.

Number of staff invited to complete the survey via online (no extra charge)
Hard copy cost: $0.00


Attributed Survey Method

Our standard survey process involves providing your organisation with a link to your survey, which you would distribute to your staff through your normal email communications channels. For most of our clients their employees will then click on this link, enter their email address into our website, and then have a unique link to the survey emailed to them. This process guards against employees responding multiple times, and works well. Using this survey method, employees will answer all of the demographic questions themselves, making selections from dropdown boxes.

While this approach works well for many of our clients, it should be noted that the nature of asking people to answer these questions themselves means that it is possible for people to not respond to a demographic question, to not ‘drill down’ a demographic structure all the way to their correct group/team, or to select the ‘wrong’ answer. If your organisation would like more certainty that your respondents are recorded in the correct demographic groups, you might like to consider providing IBM with some of this demographic data at the outset of the survey, so we can answer some demographic questions for people. We call this an ‘attributed survey with demographic prepopulation,’ and it involves IBM managing the whole survey process for you, including sending out launch/reminder emails, potentially printing coded hard copy questionnaires, and ensuring demographic data integrity.

Option Description Cost
IBM Best Workplaces Survey Basic Package

Basic Survey

The Basic Survey fee covers all the standard setup and administration required to get your survey up and running. The Basic Survey includes:

The online reports that you will have access to are comprehensive, and include:


Response Numbers:

Basic Report

Section Summary, showing results in each section of the survey and overall Performance Index:

Basic Report 2

Section Analysis for each section, showing results on a question-by-question basis:

Basic Report 3

Response distributions for each question:

Basic Report 4

High and Low Rated Question Analysis, showing the areas where you are performing well and the areas that need attention:

Basic Report 5

Basic Reprot 6

Verbatim comments made by staff:

The ONE thing, more than anything else, that makes this organisation a great place to work is:

A Consolidated Report that is automatically generated, including all graphs and response distributions, and can be printed to hard copy.

We recommend that every organisation that participates in the IBM Best Workplaces Survey benchmark their results against other organisations

IBM Best Workplaces Full or Pulse Survey Basic Package
Choose the *benchmarks that meet your needs:

Standard NZ All Orgs and High Performance Benchmarks

Standard NZ All Orgs and High Performance Benchmarks

The ability to benchmark your organisation’s results against others is a powerful way to determine relative performance. Our ‘Standard NZ All Orgs and High Performance Benchmarks’ is our most popular option, and is available at the click of a button.

It includes four benchmarks:

  1. NZ All Orgs - includes the aggregated responses of all IBM Kenexa NZ clients from the past year. This is the most comprehensive and current benchmark of employee survey scores in New Zealand.

When the Best Workplaces Survey closes at the end of October, all participating organisations will be ranked according to their overall results. Two additional benchmarks will be created with the employee responses from the organisations in the Top 25% of the ranked list, and another from the organisations in the Top 10% of the ranked list.

  1. NZ Top 50% - includes the responses from all employees from the Top 50% performing organisations in IBM Kenexa’s NZ client database.
  2. NZ Top 25% - includes the responses from all employees from the Top 25% performing organisations in IBM Kenexa’s NZ client database.
  3. NZ Top 10% - includes the responses from all employees from the Top 10% performing organisations in IBM Kenexa’s NZ client database.


Benchmarking is possible at all levels of analysis. For example, at the 'Section' level:

At the Question level:

You can also compare your High- and Low-Rated Questions to the Best Workplaces database as well - for example:

Similar-Sized Organisations Benchmark

Similar-Sized Organisations Benchmark

Organisations of different sizes face different challenges - smaller organisations often find communication and cooperation much easier than large organisations for example, while large organisations are often clearer in terms of their vision and values. A group of similar-sized organisations may provide your organisation with a more appropriate yardstick against which to measure your organisation's performance.

Organisation size categories are:

So, for example, if your organisation employs 90 people and you take up this similar-sized organisations benchmark offer, you will get a benchmark of organisations employing between 50-149 employees.

Benchmarking is possible at all levels of analysis. For example, at the 'Section' level:

At the Question level:

You can also compare your High- and Low-Rated Questions to the benchmark as well - for example:

NZ Customised Benchmark

NZ Customised Benchmark

We will work with you to customise a benchmark based on an industry definition that meets your needs. This may focus on a particular industry sector, organisation size category, high performance, or combinations thereof. Due to client confidentiality requirements, we are unable to share the list of specific organisations included in any benchmark.

The reporting available under this option is the same as illustrated for Similar-Sized Organisations Benchmark.

An example of NZ Customised Benchmarking at the Section level:

At the Question level:

You can also compare your High- and Low-Rated Questions to your Customised/Sector Benchmark - for example:

Global Customised Benchmark

Global Customised Benchmark

This option allows you to tap into IBM’s global database to compare your organisation’s result to our global industry benchmarks on select survey items. We will discuss your unique requirements with you directly.

Option 1

Demographic Reporting

Demographic Reporting

This option will appeal to any organisation wanting to drill down and analyse its results by any of a number of generic and organisation-specific demographics.

Purchasing Demographic Reporting will allow full analysis of results, including Response Numbers, Section Summary, Section Analysis (i.e. questions within sections), High/Low Rated Questions and verbatim Comments across the following standard demographics:

In addition, selection of this option will enable you to add further demographic groups that are specific to your organisation - e.g. structure (business units/departments/teams, etc), position (e.g. customer services officer, claim officer, branch manager, etc.), and others.

Full survey analysis will be possible across all demographics included. You will also be able to print a complete Consolidated Report for any demographic group. For example, at a single click you could produce a hardcopy Consolidated Report for any business unit/department/team you have set up, which would contain Response Rate, Section Summary, Section Analysis, and High/Low Rated Questions showing both performance scores and frequency distribution tables.

Internal benchmarking is possible by selecting a demographic option (e.g. Department A) and the Total Organisation option on the same graph or table. In this way you can, for example, give the manager of Department A their results benchmarked against total organisation results.

Cross tabbing is a feature that allows you to view the results of a group of respondents who selected a particular combination of demographic responses. For example, you might wish to see the responses of people in your "Sales" department who are aged "20-29 years". Our Cross Tab Wizard will allow you to build any cross tabs you like, you can give them appropriate names, and they will appear in your survey reporting like any other demographic option. Confidentiality of respondents is assured - by default, there must be at least 5 respondents in a cross tab group for you to be able to view their aggregated responses.

Keep track of the number of responses from each demographic unit:

Response Numbers Sample Workplace Survey

Compare results across each demographic at Section Summary level:

Section Summary Sample Workplace Survey

You can then drill down to analyse differences WITHIN each section by demographic – for example:

Section Analysis - Communication and Teamwork Sample Workplace Survey

Alternatively you can focus on the results of a specific area within a demographic group – for example:

Lowest Rated Questions Sample Workplace Survey

Cross tabbing is easily managed yourself, and cross tabs can be applied to any report:

Cross tabbing is easily managed yourself, and cross tabs can be applied to any report

Verbatim comments can also be extracted for any specific area within any specific demographic group as well – for example:

The ONE thing, more than anything else, that makes this organisation a great place to work is:

  1. Opportunity to contribute. Feeling that you can make a difference. Appreciation, Reward
  2. Inclusive atmosphere where peoples ideas are respected no matter what their position in the company and where effort is appropriately awarded
  3. The type of work that the organisation does
  4. Positive atmosphere. Support from your peers and seniors. Learning new skills. Believing in what you do.
  5. people
  6. The type of work, the people you work with and the recognition (financial and non-financial) you get for what you accomplish.
  7. The people
  8. Environment, challenges & respect
  9. Depth and breadth of expertise and knowledge among the staff. A pool of knowledge that anyone can turn to for advice and assistance.
  10. Professional environment, knowledgeable executive, ability to develop professionally

Option 2 Add Extra Questions

Extra Questions

This is your opportunity to have the best of both worlds - use our standard questionnaire to provide external benchmarking capability, AND add extra organisation-specific questions to customise the survey questionnaire.

Adding extra questions allows you to explore those areas or issues that are unique to your organisation, or to preserve a link to historical internal trending or KPI-related questions. The suite of reports available to you will be the same as for our standard survey, however you will also have the results of any additional sections or questions you have added on display as well.

Obviously benchmarking will only be available against our standard questions.

If you are interested in this option, you might like to call us to discuss the specific questions/question types you would like to include. Development of questions may be charged on a time-worked basis.

Option 3 Trend your results against last year's survey

Online Trending

If your organisation participated in one of our surveys previously, we can organise the most convenient way possible to compare the results of the two years. Our online trending facility adds previous results to this year’s charts, meaning that instant, side-by-side graphical comparisons are possible. If you added extra questions to your previous survey, we can enable trending against those questions as well. Trending is possible across all reports, and at the demographic level if you chose to report by demographics for both years.

Additional years of data can also be trended at the 'Total Organisation' level.

Trending at the 'Section' level:

Section Summary Sample Workplace Survey

At the Question level:

Section Analysis - Learning and Development Sample Workplace Survey

You can also trend your High- and Low-Rated Questions - for example:

Lowest Rated Questions Sample Workplace Survey



Executive Presentation of Insights and Recommendations

An IBM consultant will present our analysis of your organisation’s survey results, giving you clear insight into your results through the lens of strengths, opportunities and priority areas on which to focus in order to become a great workplace. The analysis is not limited to engagement, but considers all aspects of your survey. The analysis will be tailored to your organisation, workplace story and what your workplace survey uncovers. Along with identified priority areas, you will also receive actionable recommendations based from our experience of workplaces and our knowledge of your organisation.

Please note that the cost of the in-person presentation or facilitation does not include travel disbursements from Auckland or disbursements associated with printing and binding presentation handouts.

Insight to Action Workshop

Designed to complement your Executive Presentation, an IBM consultant will run a 2-3 hour facilitated and highly interactive workshop session with up to 20 participants (e.g. for your Exec Team, your HR team, a wider management team or a department team) working with the insights from your workplace survey and its identified priorities, clarifying those priorities and generating prioritised impactful actions. Note: the Executive Presentation is a prerequisite.

Please note that the cost of the in-person presentation or facilitation does not include travel disbursements from Auckland or disbursements associated with printing and binding presentation handouts. Please also note that workshops involving more than 10 participants will require two IBM consultants to facilitate, which will involve additional travel disbursements outside Auckland.

Comments Analysis

Employee comments in a survey provide a wealth of information, and insight into current ‘front-of-mind’ issues within the organisation. Comments Analysis is used to identify key themes coming through these comments and can offer a more complete understanding of the key issues identified in quantitative (statistical) analyses. A Comments Analysis report includes a summary of the most common themes embedded in the qualitative comments and their prevalence (reported as frequency %), with descriptions and illustrations using sample comments. The analysis is done at the total organisation level.

The standard report includes analysis on the two open-ended questions:

Option 4 Key Driver Analysis

Key Driver Analysis

Key Driver Analysis is a powerful way to derive business value from your employee survey data. Essentially, Key Driver Analysis helps your organisation better target your improvement efforts to get the most ‘bang for your buck’.

What is it?

A Key Driver Analysis identifies the key leverage points for improving the engagement levels of your employees. Key Driver Analysis is grounded in a robust statistical technique, and basically identifies the questions within a survey that have the most significant impact on employee engagement (these are not necessarily the questions that simply scored the lowest in a survey). In effect, the results of a Key Driver Analysis allow managers to better focus their intervention efforts – where they actually make a difference and where the organisation isn’t doing so well at present.

How does it work?

Key Driver Analysis uses a statistical technique known as correlation to identify patterns in the responses of employees. We don't actually ask survey respondents what items in the survey are most important to them, as this most often results in a large number of items being selected, and frustration on the part of the respondent. By using correlation, it becomes possible to identify which questionnaire items have the strongest and most meaningful association with key outcome variables (such as employee engagement). Prioritising intervention efforts upon the results of statistical analysis is far superior to simply targeting intervention efforts towards the lowest scoring items in a survey. Typically the lowest scoring items have no connection with employee engagement (or other outcome variables) whatsoever.

What are the benefits of an IBM Key Driver Analysis?

Option 5 Executive Presentation of Insights and Recommendations $0.00
Option 6 Insight into Action Workshop $0.00
Option 7 Comment Analysis $0.00

*From 2018 onwards, benchmarks will be created on an annual basis in line with the calendar year. You can choose whether you'd like to have the 2016 benchmark that includes organisations that surveyed Sep 2015-Sep 2016, or wait until January 2018 for the benchmark that includes organisations that surveyed Jan-Dec 2017. Speak to your project manager for more information.

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