Consumer Products Solutions

IBM has cultivated unmatched expertise across the business areas of the industry, from consumer insights to trade promotion optimization to supply chain management. To that end, IBM has made strategic investments in best-in-class enabling technologies. We can help you position your company to thrive in an increasingly complex and competitive environment.

Smarter consumer products solutions powered by IBM software leverage:

• Consumer products industry-specific offerings and consulting expertise of IBM Global Business Services.
• Comprehensive support from IBM and IBM business partners to deliver a unique, end-to-end solution for your company.
• The full range of IBM server and storage products.

IBM builds the key requirements of smarter consumer products into the IBM Consumer Products Industry Framework (US) to help you achieve your business imperatives:

• Build and enhance lifetime consumer relationships to achieve better consumer centricity and drive innovative product development.
• Improve collaboration with customers and channel partners to drive marketplace differentiation.
• Align and optimize manufacturing and distribution strategies from raw materials to finished goods.
• Connect operations and finance to build plans that maximize operational effectiveness.
• Take advantage of integrated information, analytics and prediction for more insights.
• Enhance, extend and optimize your SAP infrastructure.

1:1 Consumer (US)
Build a direct relationship with consumers. By 'getting connected,' you can better understand and predict consumer behavior. Then you can leverage this insight to provide consumers with differentiated products that meet their needs.

Smarter Customer Collaboration (US)
Ensure that the right product is on the shelf at the right time. Increase trade promotion effectiveness. Improve retail collaboration, distributor management and direct store delivery.

Smarter Supply Networks and Manufacturing (US)
Build smarter supply chains by accommodating advances such as downstream demand data and advanced predictive analytics.

Enterprise Visibility (US)
Monitor and adjust to changing market, competitive and internal business conditions by integrating internal and external information, and by making this information visible through enterprise dashboards.

To learn more about how IBM Consumer Products solutions can help your business grow, contact your IBM representative or IBM Business Partner.