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Creating the smarter bank
Integrating your customer information can fuel your bank's growth. By creating a single customer view, your bank can enhance analysis and planning, and improve the development and deployment of multi-channel cross-sell and retention propositions. And measure the effectiveness of marketing, sales and service strategies.
IBM customer insight solutions are based on software, hardware and services combined with best-of-breed applications and tools from alliance partners. The solutions optimise the management and use of enterprise customer data.
Underpinning the bank's front- and back-office operations, IBM customer insight solutions provide complementary analytics to empower multi-channel banking and successful staged core systems transformation, integrating closely with risk and compliance to share corporate data.
IBM customer insight solutions can help:
- Develop appropriate products and service propositions by segmenting and analysing customer value.
- Respond to customer needs by providing the best resources and responses to representatives.
- Develop scorecards with appropriate objectives and measurements.
- Leverage data collected in risk and compliance processes to achieve competitive advantage and ROI.
- Build virtual real-time and historic single customer and business views to empower enterprise integration.
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| Service resolution management solutions from IBM and KANA |
| Escalating call times and volumes, high staff training costs and inconsistent, slow service can all lead to frustrated customers. IBM and KANA can help your organization extend the value of your current CRM system to provide exceptional customer service at a lower overall cost by focusing on service resolution management. |
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