The Singapore South East Community Development Council and IBM Lead Corporate Partner Initiative to Address Social Change

CBP Gives 2017 Community Project Brings Together Corporate Partners to make seniors more digitally savvy, and provide volunteer services and monetary donations to social service organizations

Singapore,17 November 2017: The South East Community Development Council (CDC) and IBM have announced that once again businesses in the Changi Business Park (CBP) vicinity will come together and do their part for the community as part of the annual CBP Gives project. Rallied by IBM, companies such as Citi, Cognizant, Credit Suisse, DBS, Standard Chartered Bank, UPS and Yusen Logistics will participate in the joint CBP Gives 2017 community project – aimed to sensitise and engage the employees on the social needs of the community and create an inclusive environment for all.

The CBP Gives project is grounded on the premise that charity can begin in the workplace and business leaders have the power to nurture a culture of giving in their organisations. Recognising that individuals have different preferences on how they wish to give back to the community, the intent of CBP Gives is to provide employees with options on how to give back to the community in a way that is most meaningful to them. These may be in the form of making donations-in-kind, skills-based volunteering or making a cash donation.

Donations-in-kind : Grant a wish
In its third year of partnership, South East Community Development Council (CDC) continues to work with IBM, to connect the more able to the less able in the community. Acting in the role of a social broker, South East CDC fulfils wishes via community partners such as Tembusu Senior Activity Centre, St Hilda’s Community Services and several others through CBP Gives. IBM, together with South East CDC and design & portal partner, HarvestHub Design Studio, gathered a total of 700 wishes from charity organisations and students from underprivileged families ranging from schoolbags to shoes to laptops to beds to wheelchairs worth a total of $45,000, which will be fulfilled by the participating companies.

Skills based volunteering : Digital Clinics
In support of Singapore’s vision of a smart nation, CBP Gives 2017, together with IMDA and South East CDC, will host close to 30 Digital Clinics for senior citizens to become more proficient with interacting and transacting their mobile phones. About 400 volunteers from the participating companies will engage with more than 1,000 senior citizens within the next year to provide one-on-one assistance to help seniors become more digitally savvy.

“As a digital economy and society, Singapore must continue to support our seniors to navigate the digital world, and reap the benefits of technology. It is heartening to see such 3P (people, public, private sectors) collaborations come to fruition to support our digital society,” said Mr Tan Kiat How, Chief Executive, IMDA.

In addition to donation in kind and community service, employees may also choose to donate cash. Employees will be directed to the National Volunteer and Philanthropy Centre’s web page to make cash donations through The Social Co.’s Pledge It Forward Campaign where funds collected will be distributed evenly to 51 pre-selected underserved social service organisations in Singapore.

"We are committed to Singapore’s vision of a progressive, inclusive and smart nation by once again to lending our time, skills and resources in support of a larger social needs goal. While each and every one of us can play a part in the community and impact lives, we have demonstrated that when we all unite, we can scale and maximise impact to the community, making real our vision that an engaged community collaborating in partnership can lift the lives and the spirit of the poor and the disadvantaged." said Abraham Thomas, Managing Director, IBM Singapore.

[Quote from Mayor of South East District]

In 2014, IBM spearheaded their first CBP corporate-led community project, “Carnival@Changi to raise awareness of social needs and strengthen community engagement. The President’s Challenge 2014 was launched by President Tony Tan at the Carnival, which received strong support from over 3,000 attendees, and donations of over $85,000.

About South East Community Development Council
South East CDC was set up on 24 November 2001. It oversees the Marine Parade Group Representative Constituency (GRC), East Coast GRC, Fengshan Single Member Constituency (SMC), Mountbatten SMC and MacPherson SMC, and serves a population of about half a million residents. At the helm of South East CDC is Mayor Mohamad Maliki Bin Osman, who steers efforts in achieving the three strategic thrusts that guide the work of the CDCs. Termed the “ABCs of Community Bonding‟ — Assisting the Needy, Bonding the People and Connecting the Community — South East CDC initiates and manages programmes in collaboration with both community and corporate partners along these three strategic thrusts, so as to nurture a vibrant and self-reliant community. For more information on South East CDC, visit or be our Facebook fan at

About IBM
IBM is a globally integrated technology and consulting company headquartered in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world's most talented people to help solve problems and provide an edge for businesses, governments and non-profits.

Innovation is at the core of IBM's strategy. Today, IBM is focused on five growth initiatives - Cloud, Big Data&Analytics, Mobile, Social and Security - in creating new markets and capturing new buyers. IBMers are working with customers around the world to build a smarter planet - by applying the company's business consulting, technology and R&D expertise to develop systems that enable dynamic and efficient organisations, better transportation, safer food, cleaner water and healthier populations. For more information on IBM, visit

IBM Security offers one of the most advanced and integrated portfolios of enterprise security products and services. The portfolio, supported by world-renowned IBM X-Force® research, enables organizations to effectively manage risk and defend against emerging threats. IBM operates one of the world’s broadest security research, development and delivery organizations, monitors 35 billion security events per day in more than 130 countries, and holds more than 3,000 security patents.

For media enquiries, please contact:

South East CDC
Claire Koh
Phone: 6319 8712 6319 8712

IBM Singapore
Charlene Lee
Tel: +65-9791-6485 (Mobile) +65-9791-6485 (Mobile)

Quotes from participating corporate and community partners

Melissa Kwee, CEO, NVPC
“Changi Business Park is a microcosm of society where many skills and resources are concentrated in one area but where neighbours may remain strangers were it not for intentional efforts to reach out, partner and share with others in need. I applaud the leaders of CBP Gives because they are truly being good neighbours and I hope to see more business clusters and communities come together to connect and give back in the neighbourhood.”

Leona Tan, Head, Force-for-Good, DBS Bank Ltd
“As a purpose-driven organisation, DBS focuses on building winning partnerships in our endeavour to make deep impact in the community. We actively work with the eco-system, including DBS’ volunteer movement People of Purpose, social enterprises, social service organisations and other corporates, on a diverse slate of programmes and initiatives that aim to move the needle for society.”

PK Raman, Regional CIO (ASEAN & South Asia), Standard Chartered Bank
“We are delighted to be part of this meaningful community initiative that showcases the power of partnership and amplification. Standard Chartered Bank has a strong culture of employee volunteering and giving back to the community. It’s fantastic to work with like-minded corporates and partners so that we can truly make a difference.”

Jeff McLean, Director of Human Resources, Asia Pacific Region, UPS
“With the ever increasing expansion of the Internet of Things (IoT) the need for all of us to interface with services providers and government agencies via applications and mobile technology is paramount, we cannot afford to have groups in the community left behind. This program targets those who are at risk of missing the digital revolution simply because they do not have the foundational skills to operate smart phones and UPS is very proud to be involved in this initiative.”

Ng Kim Hung, Managing Director, Yusen Logistics (Singapore) Pte Ltd
"Doing good is important to Yusen Singapore because it enables us to contribute to the betterment of society and it gives us an opportunity to engage our employees. As a company, we inculcate the spirit of giving and sharing in our employees. With this partnership and participation in Changi Business Park (CBP) Gives 2017 we have found synergy in contributing to the realization of an inclusive and sustainable society.”